News

Live from Eurovision song contest with Vivaz

Hi Everyone, It is time to tell you all something about one of our interesting co-operations we have with other cool companies. Oh by the way, I realize I should perhaps introduce myself as this is my first appearance on this blog. My name is Fredrik Månsson and I am part of the global marketing team [...]

Messaging with Vivaz pro

This video doesn’t include extreme skiing stunts or rock concert performances, but it still has a quite spectacular twist – it’s recorded with the very same phone we are talking about: the Sony Ericsson Vivaz pro. Vivaz pro shares the same multimedia and entertainment elements as its sister Vivaz (except the difference in megapixels), and [...]

XPERIA X10 in Sunny Stockholm

Now when XPERIA X10 is launched here in the Nordics we also have kicked of the campaigning around it. I know that my posts usually have been rather product focused but I thought I would just highlight the cool campaign material some of my fellow marketeers have been creating for this launch. I went for [...]

Get Office Mobile 2010 free for Windows Phones

Hello everyone As of today, the good people at Microsoft have made the new version of Office Mobile (2010) available for free via the Windows Phone Marketplace. So, if you’re toting an X1, X2 or an Aspen, check it out. The new version is supposedly much more touch friendly and includes improved versions of Word, Excel, PowerPoint [...]

What’s app?

Hola! We hope that you enjoy exploring the many ways of Android. I know that me and my colleagues are! Therefore we have developed a web and mobile application (soon to be found on Android Market) on www.mash-app.com. The idea is to facilitate the exploring and sharing of Android applications on Sony Ericsson phones (even if [...]

XPERIA X8 – First Glimpse

As usual my friend Albin has shot a short video clip showing off his XPERIA X8, comparing it to the X10 products and giving a first glimpse of it. It can be seen as the middle sister to the X10 products size-wise but will as told earlier be somewhat of a baby sister when it comes to price. [...]

Xperia X2 MR2 software upgrade now available

The next major software release for X2 is now available.  Again, timing on the update is different for certain markets but several of the software versions are available now and I expect the rest to be ready by the end of the week. The update will be distributed through the Update Service client found at [...]

One hand touch operation – we just love it!

Thank you all for the great and positive feedback on the new X10 mini and X10 mini pro. It has been very much at our heart to develop a new consumer-oriented user experience. Both devices share the same philosophy of a smart combination of compactness and cleverness. In other words, we reduce the size of [...]

Timescape and Music Player in XPERIA X10 mini

With XPERIA X10 mini out there in the stores now we thought it would be nice to show some more of the user interface. In this short clip Albin breifly shows Timescape and the Music player, featuring the infinite button, in XPERIA X10 mini. As always should there be any questions just let us know in the [...]

Aino update with new additional features available!

Good news for all Aino users! You can get the 2nd software update now on  www.sonyericsson.com/update . It will give your Aino even more stability and a further improved battery stamina. With this update you will also benefit from the new video codec supported (MIME-type MPEG4-generic) and improved WLAN/Bluetooth coexistence. To thank you for your fidelity, we have added the new game [...]

Sony Ericsson Xperia™ X10 to get UXP upgrade in Q4 2010

Thanks for your patience concerning more information about software upgrades. UXP (UX platform) is the strategic framework for the core of Sony Ericsson’s portfolio. The Xperia™ X10 family of phones (Xperia™ X10, Xperia™ X10 mini and Xperia™ X10 mini pro) are the first products to deliver this unique user interface layer to the market. UXP builds [...]

XPERIA X10 mini – Unboxing

Again to follow up on a nice tradition on this blog we know have made a very short (and a bit shaky, sorry for that) unboxing video of the first commercial samples that we’ve got here to our office. As some of you noticed from the earlier videos this is a sign that the product [...]

Vice Capture – Future Filmmakers Using Vivaz

That Vivaz is a great phone for filming is something I hope we have managed to get across at this point, not least through a number of posts on this blog. On the following link you can check out how some up and coming pro:s are doing it: Six talented Scandinavian filmmakers are challenged [...]

A Day With XPERIA X10

Earlier this week I was contacted by Marcus and Albin, two Sonyericsson colleagues working in Lund, Sweden, who have had the good fortune of using the XPERIA X10 for a couple of months. As a summary of some of their experiences they wanted to do a video clip showing how the X10 can be used [...]

Personalisation in XPERIA X10 mini

My friend Albin has made another cool tutorial video – This time he shows how the main desktop works in the upcoming XPERIA mini products. This is shown in XPERIA X10 mini but looks the same also in XPERIA X10 mini pro. The focus of the 4-corner user experience is simplicity and ease-of-use. To put a [...]

An Example of Timescape and Mediascape Integration

When we work together with operators we often together add or tweak functionality specific to that operator, its partners or a specific consumer target group. In the XPERIA X10 we have in some markets made special integrations of this kind into Timescape and Mediascape. In the example that Gustaf describes in the video below you see [...]

X8 Announcement and XPERIA Updates

Hi all, Previously on this blog we communicated that we will update our 2010 Xperia phones (Xperia X10, X10 mini and X10 mini pro) to Android OS 2.1 in Q4. We are today happy to confirm that all of these phones will now get the update to Android 2.1 from the latter part of Q3 and [...]

X10 mini in store!

I am very excited to let you know that the first Xperia X10 mini hit the market yesterday. Sales started in various markets worldwide. Attached a small apetizer of what you can expect.  I am looking forward to read your comments about your personal experiences discovering the (as we think) fantastic UI, designed for single hand usage. Enjoy!  

Vivaz pro is shipping!

I’m happy to say that we have now started to ship out Vivaz pro to selected markets around the world. There might be slight differences in when it will be available for your market, so I advice you to check with your local operators and retailers for more detailed information. Vivaz has been shipped in [...]

Developer Inspiration for Android

As some of you already noticed our sister blog at Sony Ericsson Developer World started out a series of tutorials on Android development for our devices. The tutorials are found here. Even though this blog has more of a product focus I’ve noticed that quite many of you engaging here have an interest in application development [...]